Ebnat purus Cleaning Assortment

The assortment for the idealistic customer

This assortment is what it is. No more, no less. The name says it all: «purus.» means not only pure, but also simple, honest, unvarnished and natural.

The products are aimed at the «new» customer, who is not blinded by unnecessary «frippery» but appreciates the impudence of this assortment. A customer who cares about the environment. A customer who buys what he needs – not more, but also not less – that’s it.

Only renewable raw materials were used for this assortment. The handle is made of high-quality FSC®-certified Swiss beech wood and is equipped with bristles out of bio-based plastic. For «purus.», bio-based* means that the plastic is not derived from mineral oil but from castor oil.

Resource-saving design without sacrificing functionality
«Perfection is not reached when there is nothing more to add, but when there is nothing more to leave out.»
(Antoine de Saint-Exupéry).

This quotation guided us in the development of «purus.», as even the most sustainable materials should not be wasted. In order to save natural resources, only the most essential materials are consciously used for this assortment. We have gone to our limits, because the two components of the brushes directly influence each other. The brush bodies are designed to be as narrow as possible but just wide enough to accommodate the optimum amount of bristles. More is not needed, but less is also not possible.

Customers expect unlimited functionality from Ebnat.
«purus.» meets these expectations despite its resourcesaving design.