Profile
New Dawn Innovations Ltd.
Established in 2011, VQ is a British lifestyle brand that believes everyday products should unite refined design with exceptional performance. Our collections are created to elevate daily rituals, transforming radios, speakers, and kitchen appliances into considered design pieces that bring character, heritage, and quiet confidence into the modern home. VQ's origins lie in audio, where our digitally advanced radios and music systems quickly distinguished themselves through a rare balance of acoustic excellence and timeless aesthetics. Recognised for both innovation and quality, our audio range has been named a GIA Award finalist and has received multiple awards. Awards, reinforcing VQ's position as a trusted name within premium consumer electronics. Building on this success, VQ expanded into the kitchen category through carefully curated licensing partnerships with heritage lifestyle brands Laura Ashley and Cath Kidston. The VQ x Laura Ashley China Rose Collection was awarded the Good Housekeeping Seal of Approval 2024 and won Best Brand Licensed Electrical Range at the B&LLA Awards. Continuing this momentum, the VQ x Cath Kidston Bees Collection was shortlisted for Best Brand Licensed Electrical, Gardening & DIY Product or Range at the 2025 B&LLA Awards, celebrating the enduring appeal and commercial strength of our design-led ranges. Today, VQ is stocked by leading retailers across the UK, the US, Europe, and international markets. Our products consistently deliver strong shelf presence, proven consumer trust, and design distinction, making VQ a valued partner for retailers seeking premium electrical ranges that resonate with style-conscious customers. At VQ, performance meets personality. Each product is designed not only to function beautifully, but to enhance the spaces and moments that define everyday living.