Profile
Lineplus Co., Ltd.
Lineplus is a specialized manufacturer of writing instruments. Since its establishment in 1994, the company has continued to grow by supplying various writing instruments—such as highlighters, permanent markers, whiteboard markers, name pens, and coloring pens—to numerous companies both domestically and internationally. Lineplus has consistently focused on the localization of production. Rather than importing finished products, the company has strived to automate its entire manufacturing process within Korea. With continuous product development and a strong pool of specialized talent, Lineplus has been able to introduce competitive, high-quality items at reasonable prices to the domestic stationery market. In the past, Lineplus primarily developed products in response to market demand, and OEM business accounted for a large portion of its operations. However, the company is now placing greater emphasis on strengthening its own brand by developing trend-leading products, many of which have been very well received in the market.