Profile
United Food Industries Corp Ltd Co
Founded in 1984 by two visionary brothers, Deemah began with a simple yet groundbreaking idea—producing high-quality biscuits in Saudi Arabia. The journey started with two production lines and a signature product: a date-filled biscuit, inspired by the region’s staple fruit and filling a gap in the market dominated by imported fig biscuits. As demand grew, Deemah rapidly expanded, introducing a diverse biscuit range and scaling up to nine production lines. The brand’s success fuelled its entry into new categories: • 2001: A dedicated confectionery factory launched, producing toffees, hard & soft candies, and lollipops. • 2009: A snack facility opened, introducing potato chips, sticks, and extruded corn snacks. • 2019: A premium cake line was added, extending Deemah’s reach into both local and global markets. • 2021: Full automation of all factories, ensuring top-tier quality and consistency. With a relentless commitment to quality, Deemah has earned global certifications, enabling exports to 25+ countries. Today, our portfolio spans biscuits, snacks, confectionery, and cakes, with exciting innovations ahead. We proudly serve Saudi consumers through 15 distribution centres, a fleet of 350+ trucks, and a retail presence in 14,500 stores across the Kingdom, alongside our expanding international footprint with a company strength of 1500+ people. At Deemah, our passion for quality, value, and convenience drives us forward—delivering joy, one bite at a time.