Profile
Bodum AG
The Bodum® story begins in Copenhagen, Denmark, where Peter Bodum founded the company in 1944. From early on he recognized the importance of industrial design, and this visionary approach laid the groundwork for what Bodum stands for today. With an in-house team of designers, engineers and graphic designers Bodum has been doing their own product design, development, and advertising ever since. At the core of is Peter Bodum's belief: "Good design doesn't have to be expensive." We dedicate ourselves to crafting products that are simple yet sophisticated. In design, the simplest things are often the hardest to achieve. Our team invests a great thought into finding the best functionality, shape, and materials. What takes the most care however, is discovering what can be left out; how can we create products that are simpler and easier to use, more durable, and timeless in design. We make taste, not waste.