Trend Story Mug

Trend Story
Mugs are the heroes of everyday life — personal, functional, and full of character.
The new generation focuses on tactile surfaces, soft curves, and expressive glazes that bring joy to daily rituals.
From handcrafted looks to modern minimalism, mugs become design statements that connect craft and comfort.

Key Selling Points
• Top-selling item across all customer groups and markets.
• Focus on size variety — smaller for EU, larger for US (though smaller sizes are growing).
• Perfect for gifting.
• Ideal for cafés, hotels, and offices — versatile across segments.
• Easy to customize with colour, print, or logo/text for brand identity.
• Strong add-on item that drives basket value and repeat sales.
Hero Products / Display Tip
Show different silhouettes and glaze effects together to highlight variety — from stackable shapes to oversized statement mugs.

Colour Palette: all colours from our themes AW2026/2027